Saturday – Thursday · 9:00 – 18:00 Enrollment open for the next intake

Marketing

Professional Digital Marketing

From building the strategy to running paid campaigns and measuring results, applied on real accounts.

4.9 Beginner 8 weeks · 48 h Hybrid Certificate
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Course Overview

A complete programme covering the full digital marketing cycle: strategy, content, paid advertising, performance analysis and reporting.

During the programme you run a live campaign on a test budget and finish with a monthly performance report ready to present to management or a client.

Course Objectives

  • Build an integrated digital marketing strategy for your brand
  • Define your target audience and build buyer personas
  • Create and manage campaigns on Meta and Google platforms
  • Plan content and manage social media accounts
  • Measure results in GA4 and produce a professional monthly report

Course Contents

Module 01 — Introduction and Fundamentals
The digital marketing map and what each channel is for.
Module 02 — Core Concepts
Audience, message, customer journey and building the offer.
Module 03 — Practical Applications
Meta and Google Ads: setup, targeting, budgets and optimisation.
Module 04 — Advanced Techniques
Content, influencer marketing, automation and email marketing.
Module 05 — Practical Project
A full campaign with a performance report covering results and recommendations.

Course preview

Who Should Attend?

  • Marketing and sales professionals
  • Shop owners and small business founders
  • Content creators and freelancers
  • Anyone entering the digital marketing field

Requirements

  • Confident internet and social media use
  • An account on at least one platform
  • No previous marketing experience required

Training Methodology

  • Interactive lectures
  • Practical exercises
  • Workshops
  • Case studies
  • Group activities
  • Real-world projects

Certificate

A professional completion certificate from Al-Nadhir Institute for Training, issued in Arabic and English and awarded after passing the programme's practical assessment.

Course Schedule

Start date6 September 2026
End date29 October 2026
Training daysSaturday & Monday
Time6:00 – 9:00 PM
Duration8 weeks · 48 hours
LocationInstitute campus — Muscat / Online

Trainer

Lead Trainer — Marketing & Design

Lead Trainer — Marketing & Design

Digital marketing · Visual identity · Content

An agency-side practitioner who manages advertising budgets for brands in Oman and the Gulf and designs visual identities for new ventures, bringing live client cases into the classroom.

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